Research into Font

Usually, the fonts that film companies chose and revolve around the plot line of the film. Examples of this is ‘Saw’ where the ‘w’ is in the form of small spikes which represent the saw itself.

Another example is ’The Ring’ (a psychological horror film). The font referring to the child due to the fact it is in a childlike written font.

Other film companies tend to use more common font, this may not have the same impact as other font. However, when combined with colour and effects even the more simply fonts can be effective. Eg. ‘the Grudge’

case studies:

Psycho: the font which is shown on the ‘Psycho’ poster is almost like broken glass which suggests the broken wave lengths of someones brain proposing the idea of a ‘psycho’.

By doing this broken glass effect it makes it much easier for the audience to recognise the font which makes synergy and cross media platforming much easier.

The yellow colour of the font matches the women in the key image which because it is so big compared to anything else on the poster catches the audiences eye and suggests for the film that she is the ‘psycho’ giving the audience a hint as to the narrative

The other charcaters which feature in the poster are in red which connotes gore and danger, protraying a negative appraoch for these characters.

Orphan: the font of the ‘Orphan’ resembles a childs writing, jagged with edges which makes the font much more eerie. On the poster for the orphan it is put over the top on the child who we associate with innocence and purity, however this font throws those stereotypes away and makes her come across as frightening and strips her innocence.

This is help when it comes to my initial ideas for my original fonts for my film. As a group we have decided that for now we feel the name ‘Subject 13’ would be well suited for our film. We are yet to decide how we will show this as a font but this research has given me many ideas in which I’d like to portray the film through its font.